Become the man you know you're capable of. Lean, sharp, energised and magnetic.
Turn your physique into your biggest unfair advantage in business, attraction and life, with the system that rebuilds your body, mind and health as one.
Complete the form. I'll reach out by WhatsApp after.
Athletic. Sharp. Undeniable.
You're successful by society's standards. You're not in your Prime.
You keep every promise you make in business. The one you keep breaking is the one you make to yourself. That's the woodpecker, chipping away, chipping away, reminding you that you're still not the man you know you can be.
- You're in decent shape by society's standards, but you know there's more for you
- Energy that bounces, brain fog when the business needs you sharpest
- Burnt out one week, locked in the next
- You keep the promises you make in business, not the ones you make to yourself
- You've tried bodybuilding, you've tried carnivore. Now you "eat healthy," and you still don't see the results you want
- You're in the gym frequently, you're eating well, you're working hard on the business, and you're still not where you want to be
- 10 to 12% body fat, held year round. A body built to take you to the next level
- Energy that's as consistent at 6pm as it is at 6am
- Total self belief. Your own promises kept to yourself, every single day
- The man people respect, trust, and want to be around, before you even open your mouth. Another layer of success, unlocked because you unlocked yourself
- A stronger dynamic with her, both of you aligned, you leading the way
- You become the magnetic man, raising the standards of everyone around you, attracting what you want by default
Body, mind, and health. All built as one system.
Every input built toward one goal: your Prime form.
3 Phase Physique Roadmap
The exact roadmap to shred fat, build lean mass, eliminate fatigue and increase your capacity.
Nutrition Lifestyle
Your specific nutrition system, exact calories and macros, built to burn fat, build muscle and keep you energised all day. One you can live in for good.
Nutrient Timing Optimisation
Timed around your work hours and training, so you're sharp when it matters most.
Prime Training Split
A custom training program built to fit around your schedule and explode your physique to its fullest potential.
Hormone & Vitality Stack
Your supplement protocol for hormone, libido, energy, performance, sleep and central nervous system optimisation.
Sleep Protocol
The exact protocol I use every night for perfect sleep.
AM/PM Daily Ritual
A small set of morning and night habits that compound over time and move the needle forward.
Identity Course Correction
Rewire your beliefs, identity and standards, and correct the course you're currently on.
Frequency Alignment
Full extraction of the root cause of why you're stuck, so we can realign you to who you were always meant to be.
“This coaching has been 100% worth it for me. Getting shredded again was worth every dollar spent.”
“Putting ego aside and hiring a coach, especially you, was one of the best things I've ever done, bro.”
“Thank you, Max, for the message. I've had to listen to the voice message and Loom video multiple times, as it felt like a wake-up call. A surge of mixed emotions came through me as I heard someone else tell me that I have been making poor decisions in my life. I knew that in my head, but I didn't care. I want to improve, and getting a coach is exactly what I needed. I think what I'm really addressing is not just my weight and body, but my overall health and wellness, my mental and emotional mindset. You are a great coach. Thank you for being honest with me.”
“I think it's the energy that you gave me! Internal energy. You're brilliant and the best coach EVER!”
The Prime VIP Package.
- 01Weekly 1 to 1 private deep dive call with Max
- 0224/7 direct 1 to 1 access to Max
- 03Full 3 phase physique roadmap
- 04Custom built nutritional system and supplement plan
- 05Custom built training split
- 06Full access to the private Prime app
- 07Full access to the video course
- 08Weekly check-ins, updates when necessary
- 09Complete routine and calendar restructure
The success doesn't hit when the man who built it isn't the man you want to be.
I've been skinny. I've been jacked. I've been fat and out of shape. I've been in the best shape of my life. I've always rebuilt. I've earned £30k a month, living in Bali, with total freedom. The whole picture.
Even then, something didn't feel right. Every time I actually felt like myself, at my highest frequency, it was when I was in the best shape of my life. It was never about the money. It was never about the place. It was never about the girl. It was always about me.
That's why I built Prime. Something I live and breathe in every single day.
The difference is I'm aligned to my truest, most authentic self, living as the man I want to be. I now coach men to build the same version of themselves. Prime is how we do it, and that's exactly how my guys go from decent to their Prime.
There is no real magnetism, no unspoken authority in business, no woman who truly feels safe trusting your lead, until you enter your Prime and embody the standards as your non-negotiable baseline.
Let's enter your Prime.
Complete the form and answer the questions so I can get a real understanding of exactly where you're at and the man you want to become. We'll jump over to WhatsApp, one to one, and we'll walk through the plan to get you exactly where you need to be.